Good Reads for the Business Owner: April 2017
Just the thought of competing with large chain stores can be daunting, but a small business can be real competition for even the biggest brands. This month's posts, podcasts and video focus on how small businesses can compete with the big retail stores, how to deal with the increasingly remote version of employment, some surprising insights into marketing and an in-depth look at why millennials are...the way they are.
Giant enterprises have an obvious advantage when it comes to attracting customers, but that's no reason for small organizations to phone it in. In this podcast, former Walt Disney Vice President of Operations Lee Cockerell addresses how small businesses compete with larger companies for customers—and win.
Spoiler alert, it's the remote employee. This post from Inc.com elaborates on why remote employment can be beneficial to your organization, how to prepare for the increasing demand from candidates to work at home and pointers on how to set your remote workers up for success.
This video from Simon Sinek, author of "Start With Why," delves into the making of Generation Y and links the forces that shaped millennials to the handicaps they often display upon entering the workforce. Simon argues that when business leaders gain a more comprehensive understanding of their youthful counterparts, they're able to build up the millennials in their organizations into capable leaders.
This post from Chief Executive underlines the importance of a marketing strategy that doesn't rely on word-of-mouth advertising. Even businesses built on word-of-mouth miss out when they fail to augment their good reputation with strategic efforts to enhance word-of-mouth promotion, break into new industries and build credibility for new products.
Drew Neisser is the founder and CEO of Renegade, a social media and marketing agency, and author of "The CMO’s Periodic Table: A Renegade’s Guide to Marketing." In this episode of the Tony Robbins podcast, Drew discusses how busy business owners can approach marketing to generate a greater return on their investment. Using real-life examples from different companies, Drew explains how passion and strategy create value-added marketing that gets results.