In This Issue
- Solomons Fund Acquires Pacific Refrigeration LLC.
- OneAccord Welcomes Tim MacDonald to the Team
- Ann Amati Explains How to Get Game-Changing Customer Feedback
- More Resources for Busy Business Leaders
Pacific Refrigeration Acquired by Solomons Fund
Solomons Fund has acquired Fife-based Pacific Refrigeration LLC., its fifth in a series of investments in high-potential, privately held companies throughout the Pacific Northwest.
Founded in 2012, Pacific Refrigeration focuses on commercial refrigeration services such as walk-in fridges and air conditioning, as well as heating, HVAC and electrical services. Founder Alex Sokirkin spent the last two years growing his technician team, which led to substantial growth. When he decided several months ago to sell the business, he sought out a buyer who would continue that growth.
Sokirkin met with several potential buyers and determined Solomons Fund was a good fit because of their long-term approach to investing in a business.
“They want to hold on for a long time and grow it and go from there, not just buy and flip,” he said.
To lead Pacific Refrigeration forward, OneAccord Principal John Solheim has stepped into the role of CEO. He is managing the transition alongside Sokirkin, who is still an investor and will continue to be a strong partner through the transition and long-term.
--For more than a decade, OneAccord has helped owners grow value in their businesses. But did you know we also help owners prepare for and execute a successful exit? If you know of someone considering the future of their business, please send them our way.
OneAccord Welcomes New Principal: Tim MacDonald
OneAccord is proud to announce the arrival of Tim MacDonald, a visionary who brings with him more than 25 years of senior management experience.
"OneAccord is thrilled to have Tim join the team," said OneAccord chairman and founder Jeff Rogers. "Tim has a unique perspective in understanding both domestic and international business."
Tim has served in small, medium and global companies in a number of roles (president, vice president of sales, vice president of operations). He started his own business, Chrysalis, in China, partnering with multinational corporations in the areas of supply chain, operational excellence and distribution across a variety of sectors including chemical, automotive and fast-moving consumer goods. His clients include Bosch, Cargill and Coca-Cola.
“I am so grateful to join the OneAccord team," said Tim. "Never in my career have I been surrounded by such a stellar team of professionals that thrive on doing the right thing, for the right reasons, for the right people — our clients!"
"At the core, Tim is a values-based leader operating from core principles that guide his leadership," added Jeff.
Customer Feedback that Produces 'Aha' Moments
By Ann Amati, Guest Writer
The first thing that comes to mind when most people think customer feedback is customer survey. While a checkbox survey will give you data, it’s not the right approach for a company that manages only a few (or a few dozen) important relationships per year.
Interviews Succeed Where Surveys Fail
Checkbox surveys are designed to produce findings that are easy to analyze. Unfortunately, people hate surveys. It can happen that the customers with the most useful insights aren’t the ones who’ll complete a checkbox survey.
For most construction-related companies, a few customers determine how successful your company will be this year. Therefore, it’s much smarter to reach out to important customers one-on-one. You want to learn how they view you and your competitive landscape. You also want to know what their current business priorities are.
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