Keith Hartlage Headshot

Keith Hartlage


(206) 755-0322


Practice Focus

  • Aerospace & Defense
  • Leadership
  • Strategic Planning
  • Growth Strategy
  • M&A Planning and Integration
  • Operational Execellence
  • Channel Management
  • Strategic Pricing


Keith has over 30 years of leadership in the aerospace and defense market with experience in both small and large companies. He has excelled as a growth catalyst in business development, strategic development, P&L ownership and both sales and M&A leadership. He is known as a successful strategic planner who can not only develop a good plan but lead the execution as well.

Keith started his career as an Army tank commander with almost six years active duty after graduating from West Point. He spent the last 18 months as a combat developer, learning the intricacies of the DoD acquisition process. He spent the next six years in marketing/business development with Honeywell, Alliant Techsystems and Korry Electronics (Esterline).

During his first seven years at Korry, Keith joined and then ultimately led the group responsible for company growth. By implementing a strong strategic plan that included significant new product development, a product line acquisition and targeting of key customers, Korry sales quadrupled. During this period Keith developed a world class avionics display engineering and manufacturing team and facility which the company would later leverage multiple times to win major programs. This was his first P&L opportunity and he grew the product line from scratch to a profitable $14 million in sales in four years.

Keith spent over 24 years with Esterline. He was president with full P&L responsibility of two separate operating companies, Palomar Products in Southern California and Racal Acoustics in the United Kingdom. With both of these companies he increased sales and profitability as well as most operational metrics. Palomar in particular had 100 percent on-time delivery of both hardware and engineering data deliveries for 35 straight months.  With both companies he rescued failing multimillion-dollar new product development programs and got these products to market. During a three-year period he ran both companies simultaneously and turned Racal from an unprofitable company with declining sales to a company with 30 percent EBITDA.

Keith's final assignment before retiring from Esterline was vice president of North American sales for the control and communications platform. In this role he led a team of 15 inside and outside sales professionals responsible for over $300 million in annual bookings. This assignment also included responsibility for channel management and aftermarket sales.

At Honeywell, Keith was recognized with the Marketing Top Performer award for bookings growth and the Technical Achievement award for winning an R&D program for the first guided tank round. He was an Honor Graduate — first in his class of 100 — of the Defense Equal Opportunity Management Institute. 

Keith graduated West Point with a bachelor's in engineering. He has four grown children in the Seattle area and lives in Puyallup, WA with his wife, Sharlene, a psychologist specializing in traumatic brain injury and PTSD. He enjoys hiking and Seahawks football.

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