Provides marketing, advertising, social media and public relations to serve faith-based organizations and individuals.
Company Industry
Marketing and Advertising
Location
Rancho Santa Margarita, CA
Business Situation
The Christian music industry had provided a large portion of FrontGate’s revenues. Because of changes in digital technology and the ways customers acquire music, FrontGate lost most of that business channel.
The company had lost an experienced, productive salesperson and replaced her with someone less experienced. It was taking the replacement a long time to gain the industry knowledge to become productive in the role.
OneAccord Solution
Identified profitable business channel opportunities that became sources of new revenue
Provided sales training and sales management to grow each salesperson’s monthly revenue
Identified, hired and onboarded a new sales manager who was a near-perfect fit
Results
Year-over-year sales revenue is way up — with a strong finish they could double annual revenue with higher gross and net profit margins
Plans are being made now to expand staff and infrastructure to continue accelerating growth.
