Few would argue against the idea that we are experiencing tough times.
The marketplace is in a state of tremendous flux. Prices can change significantly based purely on the comments of a politician or business leader. Competition in some sectors has become fierce as new companies enter the fray daily and shareholders look for greater profits. Service levels are generally appalling, and it’s often difficult to rely on supply or quality.
And in the midst of all this, we are expected to make sales.
The reality is that there are so many things we can blame for our failures and lack of sales. There is, however, another reality. In the midst of difficulty, people are still buying. The only question is: Are they buying from you?
The sales professionals who are doing well face the same challenges we all face, but they see opportunities. They continue to put in the effort. They continue to have brilliant attitudes. They continuously strive to add value way over the cost of their goods. Their after-sales service is far above average, irrespective of the company. They remain focused on their personal goals and targets. And they continue to achieve.
I know of a super successful car salesman who continued to move massive quantities of cars, despite a very public and significant recall of a top model he represents. His numbers are better than any other salesperson in the same company — by a significant margin.
What sets these people apart? It could be just one word that makes the difference ...
Could it be that, despite facing the same news, the same situations and the same information, these successful salesmen and women have chosen to keep their spirits up, service levels high, effort levels lifted, creativity and teach-ability ramped up? Could it be that they have chosen to get better, not bitter?
May I suggest this is the difference between a salesperson who simply has a job and a sales professional?
Just a thought!
Increasing sales is simpler than you think.
In a recent webinar, Brad laid out practical steps you can take right now to strengthen your sales.
About the Author
OneAccord Principal Brad Thomson is a sales leader and pastor with a passion for seeing people live up to their fullest potential. As an experienced salesman, Brad has sold goods ranging from the unseen (e.g., insurance) to the misunderstood (i.e., IT). His passion to see people develop their potential led him to study human resources, then open and run his own recruitment consultancy. As a consultant, he helped people and businesses thrive by finding the right fit for their unique situation. Click here to learn more about Brad.
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