I was born and raised in Johannesburg, South Africa and emigrated to the United States in April of 2018. I've been married to Maria for 29 years and we have one son named Mitch. I love discovering the U.S.A. with Maria as well as reading, writing and some cooking. I'm also a closet musician.
As a performance counsellor and sales trainer, Brad has led workshops, keynote speeches and personal transformation for thousands of individuals and organizations. He has provided coaching services to global companies such as 3M, Toyota and Yum brands as well as several banks and insurance companies throughout South Africa, Nigeria, Kenya and Mauritius.
As much a as he loves sales, Brad determined over the course of his journey that he derives his greatest pleasure from helping people grow and develop in their ventures. As a result, Brad has spent the better part of his life researching and educating people in soft skills, such as EQ, as well as hard skills like sales, negotiation, time management, etc.
At Toyota, Brad and SalesGuru led initial sales training that delighted the company so much that the leadership team brought them on to train the entire sales team. At 3M, Brad’s training resulted in their Johannesburg and Natal teams achieving and then beating their targets.
During his time as a sales manager with Old Mutual Insurance, Brad achieved double gold status in the company’s 51 Club based on personal sales achieved and retained. He also created a team for which he recruited members he then trained, managed and coached to $3 million (30 billion ZAR) in sales.
As a performance consultant with Sasol, Brad worked with a team to provide training, coaching and consulting that led to the company tripling its cost reduction target in 18 months. From an original target of $34.5 million (R480 million), Sasol achieved $128 million (R1.8 billion).
With First National Bank, Brad's training led to a 50 percent reduction in performance management incidents. At Nedbank, Brad and his team conducted sales and management training that resulted in nearly doubled production for the commercial banking team during a time when their segment was fighting to overturn a 26 percent marketshare loss.
It is Brad's considered conviction that all action is preceded by thought, and that by challenging our thought process we will directly impact our outcomes. He is excited to be part of a team that exists to help clients achieve their goals in business and in life.
Brad moved with his wife, Maria, to Seattle from Johannesburg, South Africa. He enjoys spending time outdoors and is a self-taught musician. Over the last 30 years, Brad and his wife have worked together as a pastoral couple, mentoring young people and teens.